Creativity in the Digital Age by Nelson Zagalo, Pedro Branco

By Nelson Zagalo, Pedro Branco

This edited ebook discusses the intriguing box of electronic Creativity. via exploring the present kingdom of the inventive industries, the authors exhibit how applied sciences are reshaping our inventive tactics and the way they're affecting the cutting edge production of recent items. Readers will become aware of how inventive construction methods are ruled via electronic facts transmission which makes the relationship among humans, principles and artistic methods effortless to accomplish inside of collaborative and co-creative environments. when you consider that we depend on our senses to appreciate our global, might be of extra importance is that applied sciences via 3D printing are strolling back from the electronic to the actual international. Written through an interdisciplinary crew of researchers this suggestion upsetting e-book will attract teachers and scholars from quite a lot of backgrounds operating or attracted to the applied sciences which are shaping our studies of the future.

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Creativity in the Digital Age

This edited booklet discusses the fascinating box of electronic Creativity. via exploring the present kingdom of the inventive industries, the authors convey how applied sciences are reshaping our artistic strategies and the way they're affecting the leading edge production of latest items. Readers will become aware of how inventive construction tactics are ruled via electronic facts transmission which makes the relationship among humans, rules and artistic approaches effortless to accomplish inside of collaborative and co-creative environments.

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Extra resources for Creativity in the Digital Age

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Allen Lane, London Layard R (2006) Happiness: lessons from a new science. Penguin, London Leadbeater C (2008) We think: mass innovation not mass production. Profile Books, London Levine F, Heimerl C (eds) (2008) Handmade nation: the rise of DIY, art, craft and design. Princeton Architectural Press, New York Miller T (2009) Cybertarians of the world unite: you have nothing to lose but your tubes! In: Snickars P, Vonderau P (eds) The YouTube reader. National Library of Sweden, Stockholm Miller D (2012) Social networking sites.

Apple’s iTunes did the same for music, Netflix for movies, and so on. Anderson highlighted the fact that although any single item in the long tail was apparently not-very-successful – in physical shop terms, it was literally a waste of space – when all these long tail items were taken together, they added up to a huge market. The demand for obscure and back-catalogue 22 D. Gauntlett music, films, or books is such that these non-hits (or at least, not current hits) represent ‘a market as big as, if not bigger than, the hits themselves’ (2007: 8).

Rather more surprisingly, she concludes from this that self-made media is a waste of time, made by deluded narcissists (I paraphrase, but that is what she says – see Fenton 2012: 135). Even if we ignore that extreme misanthropic view, the old-media lens nevertheless tells us that a typical article on the BBC website, read by a million people, is important, whereas a number of blogs that are only read by 500 people each are basically irrelevant. But what, we might ask, if there are lots of these blogs – what if there are 10,000 of them?

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