American Generations: Who They Are and How They Live by Inc. New Strategist Publications

By Inc. New Strategist Publications

A solid source for researchers who are looking to speedy and simply evaluate and distinction the demographics of the six residing generations--iGeneration, Millennial, new release X, child increase, Swing, and international struggle II. It opens with an in-depth evaluate of the demographics of every new release and the eleven following chapters learn their attitudes, schooling, wellbeing and fitness, housing, source of revenue, hard work strength, dwelling preparations, inhabitants, spending, time use, and wealth. every one bankruptcy comprises tables and textual content sincerely describing an important developments, together with what to anticipate sooner or later. present day international adjustments speedily and those who are as low as ten years aside in age may have very assorted reports starting to be up, making them in contrast to each other in major methods. American Generations finds the variations and similarities one of the generations of usa citizens.

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Harcsda+gss08; calculations by New Strategist 42 AMERICAN GENERATIONS ATTITUDES Younger Generations Spurn Traditional Sex Roles The percentage that sees nothing wrong with homosexuality grows with each succeeding younger generation. There is no longer any controversy about working women in our society. That is because most Americans disagree that traditional sex roles—whereby men go to work and women stay home—are best. More than two-thirds of Millennials, Gen Xers, and Boomers disagree that traditional sex roles are best.

When asked where they get most of their information about science and technology, the largest share of Millennials (45 percent) say the Internet. A smaller 32 percent of Millennials name television as their primary source of information about science and technology, according to the 2008 General Social Survey. Among Gen Xers and Boomers, television is the number-one source of science news, and the Internet is number two. Among older Americans, television is in first place, newspapers and magazines are in second and third place, and the Internet ranks a lowly fourth.

What to expect in the future ■ Sweeping change in media consumption is underway as Millennials adopt the Internet as their primary source of scientific and other news. ■ Americans will become increasingly tolerant of homosexuality as a growing share of the population sees nothing wrong with it. ■ Politics will be redefined as the most liberal generation in modern history becomes a political powerhouse. AMERICAN GENERATIONS 33 Daily Newspapers Have Lost the Youngest Generation For the Millennial generation, the Internet is a more important source for news.

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