Advanced Presentations by Design: Creating Communication by Andrew Abela

By Andrew Abela

Providing a brand new, intriguing method of the generally traditional perform for developing shows, this new version to a favored source has compiled its fabric from greater than two hundred examine reviews within the fields of verbal exchange, advertising, psychology, multimedia, and legislation. The ebook demonstrates the right way to adapt a presentation to assorted viewers character personal tastes, what function the information may still play and what sort of of it can be crucial, the right way to flip info right into a tale, and the way to layout persuasive-yet-comprehensible visible layouts.

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By focusing your presentation on helping to solve a problem that your audience has, you ensure that you capture their attention. Henry Boettinger wrote, “Rule 1: The only reason for the existence of a presentation of an idea is that it be an answer to a problem.  . If you think you can break this rule, you are better than the best essayists, novelists, and dramatists in history. ”1 Effective salespeople know this. In fact focusing on an important problem that prospective clients have, and helping them solve it, is a core tenet of the empirically validated and highly successful SPIN Selling® technique.

By focusing your presentation on helping to solve a problem that your audience has, you ensure that you capture their attention. Henry Boettinger wrote, “Rule 1: The only reason for the existence of a presentation of an idea is that it be an answer to a problem.  . If you think you can break this rule, you are better than the best essayists, novelists, and dramatists in history. ”1 Effective salespeople know this. In fact focusing on an important problem that prospective clients have, and helping them solve it, is a core tenet of the empirically validated and highly successful SPIN Selling® technique.

If you really can’t find out what they think right now, you might want to consider creating two versions of your presentation. In the first few minutes of your presentation, you will quickly find out what they think, and then you can switch accordingly. Now that we know the objective of your presentation, the next question is what is actually going to be in your presentation? We will begin to answer this in the rest of Part II. com/blog/ and type “objectives” in the search box. Problem Solution Articulating the Audience’s Problem and Your Proposed Solution to It 3 Step 3: Identify a Problem Your Audience Has That Your Presentation Will Contribute to Solving If you want to capture and keep your audience’s attention every time, then make sure that every presentation you make focuses on helping them to solve an important problem of theirs.

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